In this time it is hard to find anything of lasting value. Everything is fast. What you buy today is already obsolete tomorrow. We live in an overwhelming media-world where we see hundreds or thousends of images a day.
We feel we need to escape this race. We want to pause, to listen, to feel the quietness. We want to create something you can touch, you can hold. Something that becomes dear to your heart. We want to create something of value that lasts.
That is why we love analog film. The feeling, the honesty is unmatched with digital photography. You can tweak digital files on the computer as much as you want - it will never be the same. Analog film is the true thing. It is light interacting - playing - with the silver of film. A fleeting moment in time, forever etched into metal.